Last week, the Mecenat students broke another Black Friday record of discount usage and savings.
Mecenat Connect is a technology solution that enables students to confirm in real-time that they really are students. The students identify themselves via Mecenat, directly in the online store where they want to use their student discount. Junkyard is the first to apply the solution in their web shop and has now launched it in Sweden, Norway, Denmark and Finland.
A new semester is beginning and about a million students in Sweden gets back to their schools and universities. To most, student discounts are a well-known and appreciated help for every day life. But to many, it will be a new thing. Regardless, there are money to be saved, on a limited student budget.
The "30 % discount for 3 days"-campaign was a success and was welcomed with great enthusiasm from the student community. It showed pronouncedly that a high discount rate promotes both click trough and conversion.
Gothenburg based Mecenat has been the number one student discount supplier in Sweden for many years. But the company has the ability to reach more than 130 million verified students globally, and a new phase in it’s expansion just started: During May, Mecenat have entered Spain and Poland and in July Portugal.
How can a student maximise their often limited income every month? Mecenat offers student discount in most categories which creates an increased purchasing power and added value that increases the quality of life for the students. We are curious of knowing in what extent someone could live of only student discounts. We have challenged three students to document their everyday life and only make purchases with Mecenat’s student discounts during four weeks.
Mecenat's headquarter was located at Kungstorget in central Gothenburg for nearly two decades. The company has now grown out of its old premises and moved to the newly produced office building Blenda in the tech-dominated area Lindholmen Science Park in Hisingen, Gothenburg.
Student unique discounts that are always available is a given at Mecenat. All of our partners, national and local, have a permanent discount. This means that the students always know that regardless of which student friendly brand they want to shop from, there is always a discount to use. The savings can add up to big numbers for the students who use their Mecenat discounts regularly.
During the past two months, the marketing team at Mecenat has had reinforcement from three interns. Caroline Johansson and Magdalena Nilsson from the university of sales & marketing and Kristoffer Wikner from IHM Business School. As a part of Mecenats commitment for students, we strive to offer good and educative internships for ambitious students who express an interest in our operation.
Since we now have three real live students with us, we took the opportunity to interrogate about their view of Mecenat.
Students who only eat noodles is an old myth, the price isn't the only factor that matters. We have found out a little more about how and where the students buy their food.
Lately at universities in Odense and Copenhagen a campaign called #richerstudentlife has been circulating. The campaign lets students get together and reach out to businesses to support them by providing student discounts.
Are students as a homogenous group? The clear answer is no. The individuals in the student group differ in many ways. They have different needs and wishes during their studies. We have learnt this by constantly maintaining a close dialogue. Periodically, we ask students in all our markets how they feel about their student discounts. This time we directed our questions to students in Sweden and Denmark. The similarities among students is striking. As are the differences.
At Mecenat, we take great pride in the fact that we know the students well. One way that we use to talk to the target group is through surveys that we send out to a randomly selected group of students. One of our latest survey investigated the student’s habits when it comes to shopping during Christmas and end of the year-sales.
Students are often very aware and require that they have access to a wide range of student discounts. Since the students are a group that constantly changes, with new individuals added all the time, its crucial for Mecenat to do continuous work with broadening the range and amount of student discounts.
Black Friday and the weekend following was a real party at Mecenat.com, when the student discounts managed to reach the target group through all the noise that comes with this weekend. During Black Friday, we increased our orders with 82% compared with Black Friday last year.
Students love discounts that are easy and distinct. They want to be able to see how much they save on a purchase in a simple way and the less terms or limitations that are connected to the discount, the better.
For the fifth year in a row, Mecenat went out on a five week tour and did 22 stops at universities in all of Sweden. Out trailer transformed in to a 70 square meter student apartment where the students could experience Mecenat and slected partners in a lifestyle reflecting enviroment.
Mecenat continues to grow, both in revenue and workforce and establishes a new office in Stockholm. The gain naturally being the vicinity to partners.
A lot of activity happens during a day at Mecenat. Students make up about one tenth of the population in Sweden and this is how they act during a normal day.
This week, the Mecenat-app reached the magical number of one million downloads. Responsiveness, continuos development and of course, great student discounts are some of the reasons that the students like it
A large knowledge about young people and a high technical competence. That's a way to sum up the motivation given when Mecenat received an award for their app on a conference for European youth organizations.
Everything isn't just studying for the students, far from it. To have fun is a priority
80 percent of the Mecenat students is between 16-26 years old. With few exceptions the students go directly from primary school to secondary school where the ages are relatively even distributed between the grades.
Mecenat has thousands of local partners in Sweden. The categories ranges from hair salons, coffee shops and gyms to local theaters, driving schools and everything in between.
Mecenat visited Economicum at Uppsala university this weekend when The Swedish National Union of Students, SFS, chose their new board
The Mecenat-app has just passed 950 000 downloads. And the app isn´t just being downloaded a lot, it is also being used regularly.
Account managers and the marketing team from Mecenat recently visited Hotels.com at their headquarters in London with the purpose of exchanging experiences which brought us both new knowledge and ideas back home to Sweden.
Mecenat has prepared for continued growth and recruited nine new employees who will contribute with key competence in several of the organizations departments. With a constantly growing amount of partners who wants to reach the student group the demands are increasing on the sales team, marketing department and IT-development.
The Mecenat app is since long a natural part of students' everyday life where they can access student discounts and verify student status with their personal digital Mecenat card. A few days ago it reached a new milestone when it passed 900,000 downloads.
Mecenat is going out on the road again with Mecenat on Campus, which has become a tradition as the new term begins. 18 campuses from north to south will be receiving a visit over a period of four weeks. Students can call in to have a coffee, compete, hang out with their friends and pick up information and special offers available from Mecenat and a selection of their partners.
The new academic year is now starting and almost one million students in Sweden will soon be receiving their new Mecenat cards, both physically through the letterbox and digitally in the Mecenat app. And there is a high level of interest in making use of their student discounts.
A brand new travel service is now being launched to make life even easier for Sweden's students –Mecenat Student Travel. Students can use this new service to book travel by rail and bus all over the country in one place, and always get the lowest price.
Sweden's students are attractive game for the country's biggest companies. When Mecenat hits the road to tour 25 campuses across the country, companies such as ICA, Tele2, Samsung, CDON, Adressändring and SEQR are part of it too. They all want to win the hearts of a target group that is becoming increasingly attractive.
Mecenat is an international student discount service that can verify 130 million students worldwide. A Scandinavian technology company that develops offers, advocates for the student segment, raises awareness and loyalty. Delivering world class student discounts is about persistence, passion, knowledge, relevance and great technology. Something we continuously developed since 1998. Many of the strongest brands in the world use Mecenat as a business partner for their student discounts.