Author: Tomas Hansson

Retail trade has increasingly faced competition from digital commerce, which has made the situation for smaller local business tough. Therefore, in January, Mecenat made the decision to let them market themselves to the student group free of charge. Recent measures against the spread of the Corona virus have acutely worsened the situation for local trade, making this marketing even more important.

Now we have compiled the figures for the number of students with a Mecenat card in 2019 and we set a new high score with a margin. Last year we increased to almost 1.2 million students with a Mecenat card.

When we compiled the key figures for our web traffic in 2019, they showed in a record year with a massive increase in both visitors and clicks on student discounts. We have now passed January and can see that this positive trend continues.

Train travel is an up-to-date topic as more and more people are choosing a more climate-friendly way to travel. When Mecenat and MTR Express now begin their collaboration, the number of departures where students receive a discount is noticeably more. It is on the attractive route between Stockholm and Gothenburg that students with Mecenatkort receive a 25-30 percent student discount.

A lot of students need to furnish their accommodation, not least at the start of the semester. The challenge is often to get their newly purchased furniture home smoothly. Now students who shop at IKEA Umeå during week four can get help with transporting their new furnishing at no cost.

A lot of students have high hopes of finding a mobile phone under the Christmas tree. We asked them how they think about the model update of their mobile phones and 68 percent of them state that they change to a new phone at least every third year.

MQ/Marqet is one of Sweden’s largest fashion chains with 119 stores and a comprehensive online store. In conjunction with the renewal of their concept and brand, a collaboration with Mecenat is initiated, which means that students now can shop with 15 percent student discount on the entire assortment.

Today, Black Week has started, and we have asked a few questions to the students about their plans for the week. And you can’t but wonder if the studies won’t suffer from Black Week, but we’re sure they can combine studying with intensive shopping.

Bolt is the taxi service that was called the Uber Challenger when it launched in Stockholm last spring. Two weeks ago they started in Gothenburg and are now offering their taxi trips with both student and alumni discounts through Mecenat in both cities.

Mecenat is now starting a collaboration with Lyko that provides student discounts on one of Sweden’s most complete range of beauty products. From today, students can shop with a 10 percent student discount on the entire assortment as well as additional discounts on temporary promotions.