Author: Tomas Hansson

A lot of students have high hopes of finding a mobile phone under the Christmas tree. We asked them how they think about the model update of their mobile phones and 68 percent of them state that they change to a new phone at least every third year.

MQ/Marqet is one of Sweden’s largest fashion chains with 119 stores and a comprehensive online store. In conjunction with the renewal of their concept and brand, a collaboration with Mecenat is initiated, which means that students now can shop with 15 percent student discount on the entire assortment.

Today, Black Week has started, and we have asked a few questions to the students about their plans for the week. And you can’t but wonder if the studies won’t suffer from Black Week, but we’re sure they can combine studying with intensive shopping.

Bolt is the taxi service that was called the Uber Challenger when it launched in Stockholm last spring. Two weeks ago they started in Gothenburg and are now offering their taxi trips with both student and alumni discounts through Mecenat in both cities.

Mecenat is now starting a collaboration with Lyko that provides student discounts on one of Sweden’s most complete range of beauty products. From today, students can shop with a 10 percent student discount on the entire assortment as well as additional discounts on temporary promotions.

When Mecenat asked the students how they prefer to contact their friends, well over half, 65 percent, responded that they send text messages rather than talking on the phone. 19 percent call first but then text if no one answers. Only 16 percent are “old school” and stick to calling only.

Through the transition from physical cards to digital Mecenat cards in the app, Mecenat has reduced the consumption of plastic by almost 21 tons in the last five years. In total, plastic card production has decreased by 85 percent. Together with the corresponding reduction in distribution, it provides a significant environmental benefit for our work.

Mecenat can now offer student discounts at Matsmart, the online grocery store that has a wide range of products that otherwise would have been discarded. The students will be offered 25 SEK student discount on already heavily discounted prices. At the same time they will make a difference when reducing food waste.

Mecenat recently launched student coupons as a new marketing channel for Sweden’s students. The reception among partners is very positive and the outcome far exceeds expectations. The traffic increase was on average 124 per cent for the partners who participated during the opening week.

Now at the start of the season, Mecenat is launching a collaboration with the Swedish women’s hockey league (SDHL) and Espresso House to market the women’s hockey to a wider audience. The collaboration gives students who attends SDHL a special offer at Espresso House via Mecenat.