Author: Tomas Hansson

We have asked the students about Christmas and the Christmas celebration and they seem well prepared that this year’s holiday will not be as it usually is. They are planning a small-scale celebration with the family and the majority will shop online for Christmas. A lot of them started last week by shopping bargain gifts during Black Week.

The number purchases with a student discount increased by 72 percent during this year’s Black Week, compared to the week before. This is basically the same increase we saw in 2019. This week makes a real difference for the students. The majority of them know what they are looking for, which means that the student group has saved millions of SEK on planned purchases during Black Week.

Corona restrictions have changed the way students use e-commerce. They both shop more and have greater width of purchases compared to before. These are two of the findings from our latest Mecenat Insights that we recently conducted to learn more about students’ changing behavior around e-commerce.

Mecenat is now launching a mobile app for its alumni group, which consists of more than 500,000 young professionals who have recently graduated. This will be a seamless transition from student discounts to alumni discounts where they will find all the discounts and offers available on Mecenat’s Alumni website.

The numbers have been pointing upwards for a long time now and Mecenat continues to break records. Unique visitors increased by 26 percent and mediated student discounts by almost 50 percent during the third quarter, both to levels that are all time high.

Today is the premiere for Mecenat Touchdown. Our traditional campus tour has changed format and become a digital parallel to the visits we usually make on campus. The tour starts with a live broadcast on Instagram and the activities on campus have been replaced with exciting offers and fun competitions on the web and in mobile.

Mecenat now starts to deliver student discounts from Coop. Among other things, students will receive a 50 percent student discount on selected goods each month. Through the collaboration, students will be able to save hundreds of SEK on healthy food and other items.

This year the student’s summer will not be like previous years, but the students adapt and make the best of the situation. That’s a short summary of the results of Mecenat Insight’s summer survey.

During this academic year, Mecenat has generated figures that top previous records by far. Last month, unique visitors increased by 24 percent and mediated student discounts increased by as much as 42 percent.

One more of H&M’s brands are now entering a partnership with Mecenat. It is Weekday that provides a 10 percent student discount on its entire collection online.