With more than 1.3 million students and alumni as its members, Mecenat (“the Company”) is a leading marketing channel for vendors looking to reach young individuals in Sweden. Through the acquisition of Seniordays the Company will add another attractive affinity group, of c. 130,000 members, consisting of the increasingly more digitally active consumer category of individuals over 55
Our digital Mecenat Touchdown has been going online throughout September but now when the restrictions have been lifted, we are moving out into reality. We visit eight campuses from north to south starting tomorrow at Umeå University. There will be lots of giveaways, competitions and of course some extra good offers from several of our partners.
In connection with the start of the series, Mecenat has extended its collaboration as a gold sponsor of Gothenburg HC. The team is one of ten that plays in the highest ice hockey league for women, SDHL. In this way, Mecenat wants to show its support for the serious level of sporting ambition where a solid set of values and social responsibility are important building blocks.
A new school year begins, and we hope for a permanent return to normal student life. This does not make student discounts less important. On the contrary, a return may result in greater expenses in many areas. Through Mecenat student discounts, there are opportunities to save thousands of SEK on a wide range of large and small purchases.
The Swedish Public Transport Association has increased the requirements for companies that want to leave a student discount with their affiliated transport companies. Mecenat is one of the two actors that has met the new requirements and thus been commissioned to mediate student travel discounts.
Now the holiday has started for the students and even though most of them will work this summer, they will get time off from the course literature. We have conducted a survey on how and what the students read when they can choose freely and where they prefer to buy their books.
The major banks dominate the student group – as in the population at large and cash payment is almost forgotten. They are for the most part replaced by digital payment in mobile or watch. That is, in a few sentences, a summary of the survey on banks and payment that we have done among Mecenat students.
IK Investment Partners is pleased to announce that funds advised by IK will be investing in Mecenat Holding AB. Financial terms of the transaction are not disclosed.
Mecenat has started an exciting collaboration with the digital bank Lunar. They offer a new banking solution with all services completely online. Their customers, and now also Mecenat’s students, gets access to a completely new bank and financial services directly on their mobile phones. Without having to change banks, students can try out what the new generation of banking services has to offer during the launch campaign. In addition, they receive SEK 150 deposited in their newly started bank account.
This time of year, when the light has begun to return, a lot of people starts planning their vacation and looking for travel destinations. This is how it looks this year as well, but with a clear adaptation to the rules and restrictions that apply at present. Fewer people plan to travel and of those who do, the format will be smaller and the trips shorter.
