Through Mecenat Career, the offer to companies is now expanded to also include employer branding and recruitment. Using over 40 relevant parameters, Mecenat offers its partners a tailored solution for finding the right candidates among students, young professionals and seniors. Mecenat is an established and credible sender of information and can quickly reach out with these messages.
Through the acquisition of Frank Students, known in Finland for its leading student identification and discount app Frank, Mecenat broadens its offering, taking the first step to become a truly international platform. The acquisition adds 160,000 students to the Company’s existing member base, further solidifying its position as a leading marketing technology platform.
New semester and new courses. Thus, it is also time for the students to provide themselves with new student literature. In Mecenat Insight’s latest survey, we have taken a closer look at how they have acquired their course literature and whether, and if so how, this has been affected by the pandemic.
Kurslitteratur.se is one of the more visited sites online for those who want to buy or sell course literature. No fees, a large range and fast sales make it popular with both buyers and sellers. We have now spent time updating and renewing both the look and the technology behind it to make it more user-friendly.
With more than 1.3 million students and alumni as its members, Mecenat (“the Company”) is a leading marketing channel for vendors looking to reach young individuals in Sweden. Through the acquisition of Seniordays the Company will add another attractive affinity group, of c. 130,000 members, consisting of the increasingly more digitally active consumer category of individuals over 55
Our digital Mecenat Touchdown has been going online throughout September but now when the restrictions have been lifted, we are moving out into reality. We visit eight campuses from north to south starting tomorrow at Umeå University. There will be lots of giveaways, competitions and of course some extra good offers from several of our partners.
In connection with the start of the series, Mecenat has extended its collaboration as a gold sponsor of Gothenburg HC. The team is one of ten that plays in the highest ice hockey league for women, SDHL. In this way, Mecenat wants to show its support for the serious level of sporting ambition where a solid set of values and social responsibility are important building blocks.
A new school year begins, and we hope for a permanent return to normal student life. This does not make student discounts less important. On the contrary, a return may result in greater expenses in many areas. Through Mecenat student discounts, there are opportunities to save thousands of SEK on a wide range of large and small purchases.
The Swedish Public Transport Association has increased the requirements for companies that want to leave a student discount with their affiliated transport companies. Mecenat is one of the two actors that has met the new requirements and thus been commissioned to mediate student travel discounts.
Now the holiday has started for the students and even though most of them will work this summer, they will get time off from the course literature. We have conducted a survey on how and what the students read when they can choose freely and where they prefer to buy their books.