Today marks the start of Mecenat Touchdown 2022. Finally, we can go on a bigger tour and meet the students on their home turf. We visit ten campuses with our mini fair and meet thousands of students over two weeks. We will talk about our student discounts, listen to what the students want, offer coffee and snacks, some giveaways, and a chance to chill in our lounge on the way to or from the lectures.
Price, recycling, and sustainability guide students’ choices when shopping furniture and interior design. Second-hand is a part of everyday life, but new products are still the most common purchase and physical stores hold their position well in competition with e-commerce. And when they buy new, it is the well-known brands at the top of the list. That and much more emerged in our latest Mecenat Insight about how students think about interior design and furniture.
The Mecenat app exceeded three million downloads this week. A continual development of content and functionality has made the app a natural part in students’ everyday lives. The mobile surfing accounts for more than 90 percent of our visitors on the web where students can lower costs of their purchases.
Through Mecenat Career, the offer to companies is now expanded to also include employer branding and recruitment. Using over 40 relevant parameters, Mecenat offers its partners a tailored solution for finding the right candidates among students, young professionals and seniors. Mecenat is an established and credible sender of information and can quickly reach out with these messages.
Through the acquisition of Frank Students, known in Finland for its leading student identification and discount app Frank, Mecenat broadens its offering, taking the first step to become a truly international platform. The acquisition adds 160,000 students to the Company’s existing member base, further solidifying its position as a leading marketing technology platform.
New semester and new courses. Thus, it is also time for the students to provide themselves with new student literature. In Mecenat Insight’s latest survey, we have taken a closer look at how they have acquired their course literature and whether, and if so how, this has been affected by the pandemic.
Kurslitteratur.se is one of the more visited sites online for those who want to buy or sell course literature. No fees, a large range and fast sales make it popular with both buyers and sellers. We have now spent time updating and renewing both the look and the technology behind it to make it more user-friendly.
With more than 1.3 million students and alumni as its members, Mecenat (“the Company”) is a leading marketing channel for vendors looking to reach young individuals in Sweden. Through the acquisition of Seniordays the Company will add another attractive affinity group, of c. 130,000 members, consisting of the increasingly more digitally active consumer category of individuals over 55
Our digital Mecenat Touchdown has been going online throughout September but now when the restrictions have been lifted, we are moving out into reality. We visit eight campuses from north to south starting tomorrow at Umeå University. There will be lots of giveaways, competitions and of course some extra good offers from several of our partners.
In connection with the start of the series, Mecenat has extended its collaboration as a gold sponsor of Gothenburg HC. The team is one of ten that plays in the highest ice hockey league for women, SDHL. In this way, Mecenat wants to show its support for the serious level of sporting ambition where a solid set of values and social responsibility are important building blocks.
