Black Week became a success just as we predicted. We topped out last year’s numbers for out-clicks to partners every day during Black Week, and Cyber Monday. At most, we increased by more than 100 percent during a single day and a total of 40 percent for the week.
Prior to Black Week, we presented Mecenat Insights which gave clear signals of increased expectations for the week. They seem to have been fulfilled since the students used Mecenat like never before and when we ended the week and Cyber Monday, we had increased traffic to our partners by 40 percent. The students saved more than most of the other shoppers, as the vast majority of the products were offered with student discounts on top of the Black Week prices.
-It’s a hard and solid job behind these successes. Together with our partners, we promoted well-targeted campaigns during the week that were based on knowledge and analysis. Here, as in so many other contexts, we have great benefit from having worked with students for more than 20 years, says Jonas Levin, founder and CEO of Mecenat AB.
Compared to last year, partners in fashion, travel and training increased more than the others.