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Q1 2024

Clothing consumption and sustainability

How do today's trendsetters and tomorrow's decision-makers think? Find out in this report.

UngInsikt report cover showing clothes on hangers and a stack of folded trousers
In collaboration with Demoskop
Three young friends in colourful clothes looking at a mobile phone together under a blue sky

About the report

“Clothing consumption and sustainability” focuses on the factors behind students' choices when they buy clothes. Living sustainably is desirable, but is it that simple when it comes to clothes? Is second hand the answer to everything? Find out that and much more in this report!

Beyond the theme, the report opens with students' attitudes to their wellbeing, their finances and their education.

Read the news article about the report

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UngInsikt Q1 2024: Clothing consumption and sustainability

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Young woman in a cap and denim jacket holding a takeaway coffee, photographed from below in front of a glass facade

About UngInsikt

Once a quarter, Mecenat, with the support of Demoskop, takes the temperature of Sweden's students and explores their views on the issues that matter while studying. Each time with a new, topical theme.

Mecenat has worked with students for more than 25 years and has in-depth knowledge of how they behave and what they are looking for. Through UngInsikt, we also gain insight into what they think about the various issues that affect their student life. These are insights we are happy to share in these reports.

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