Our brands

Students are a unique target group that absorbs news early on, sets trends and, perhaps most importantly, they are tomorrow’s decision makers. The majority of them belong to Generation Z.

We have built trust over decades and have a close and responsive dialogue with them.

They are an important group that is usually hard to reach. Over the years, Mecenat has become a natural part of student life, and we work actively to bring students the best discounts and help our customers reach the right student for their offers.

After their studies and graduation, users have access to Mecenat Alumni. Most of them belong to Millennials and Generation Z.

Mecenat Alumni has a unique set of discounts with its own communication channels. Its strength lies in the long-term relationship, often of 10 years, that users have had with Mecenat, and thus a clear, habitual buying behaviour.

Seniordays is more of a community than a pure advertising place. Seniordays adds value in everything we do, which results in us being able to offer our partners the chance to reach the target group via spot-on, high-converting marketing.

With daily crosswords, regular competitions, quizzes and hundreds of recipes and travel stories from other members, there’s a reason to visit us every day.

Frank is the market leader in student identification in Finland and a marketing channel that reaches 160,000 students across the country. Through Frank, you get your message out to the Finnish students and can offer them targeted services and benefits.