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Mecenat Insights

With Mecenat Insights we carry out market research that gives your company fast, reliable insights straight from our target groups.

Three young women laughing together around a laptop in a bright study area
members reached by Mecenat today
2.4million
the age of most of our members, in other words Gen Z and Millennials
16+years

Are you curious about what young people in Sweden think and feel?

Mecenat today reaches 2.4 million members, the majority of them aged 16 and over, in other words Gen Z and Millennials. That makes us one of the largest platforms for understanding and reaching new generations of customers and employees.

The purpose is simple: to deliver concrete insights and a clear report on your target groups, giving you answers on what works, what needs to improve and how to prioritise going forward.

Mecenat Insights can give you the answers.

Brand Pulse

See how your brand performs, and why

Brand Pulse is a market survey that helps you understand your brand's position in the market, from awareness and reach to how it is perceived by the target group. You get a clear picture of your strengths and weaknesses, what influences the target group's decisions and how your brand compares with your competitors.

Download PDF (opens in a new tab)Sample report, PDF 3 MB
Example charts from a Brand Pulse report: which attributes the target group associates with the brand, and awareness by age group

Insights that drive results

  • A clear picture of brand awareness and market presence
  • Insight into how you are perceived and whether that image matches the one you want to convey
  • A map of what influences purchasing decisions
  • Competitor comparisons based on the target group's actual perception

A complete solution for brand analysis

  • A proven method for brand analysis
  • Target groups tailored to your needs
  • A full report with insights, conclusions and recommendations
  • Access to data, charts and tools for further analysis

Curious about what Brand Pulse can reveal about your brand? Get in touch and we will put together a tailored plan for you.

Contact us (opens in a new tab)

Daily Insights

Daily Insights shares short, to-the-point insights into young people's finances, health and consumer habits.

In-depth insights

Here you will find articles related to our latest surveys and projects. We regularly publish the latest insights from our surveys, focusing on areas such as grocery retail, the labour market and streaming.

Our Daily Insights and In-depth insights articles are currently published in Swedish only.

Read the articles in Swedish

UngInsikt

Once a quarter, Mecenat, supported by Demoskop, takes the temperature of Sweden's students and explores their views on the issues that matter while studying. Each time with a new, topical theme.

Three young friends in colourful clothes looking at a phone together against a blue sky

UngInsikt: Knowledge about students and young people

How do today's trendsetters and tomorrow's decision-makers think? Find out in the latest report, “UngInsikt: Klädkonsumtion och hållbarhet” (clothing consumption and sustainability).

Interested in becoming a partner?

Getting started is easy. Tell us a little about your company and we will get back to you with the next steps. We look forward to hearing from you!

Are you a student and need help from customer service? Here is the right page for you: customer service for students.

Become a partner