This time of year, when the light has begun to return, a lot of people starts planning their vacation and looking for travel destinations. This is how it looks this year as well, but with a clear adaptation to the rules and restrictions that apply at present. Fewer people plan to travel and of those who do, the format will be smaller and the trips shorter.
More students order their groceries online and an unexpectedly large proportion also buy restaurant food with delivery to the door. When we look at the retail trade, it is the grocery giants that dominate in the student group, just as in the general population. These are some of the results from our latest Mecenat Insights on the topic of food and groceries.
Students appreciate their Mecenat app. During the fall, we passed 2 million downloads and they also like what they get. Just over 95 percent give the app very high ratings in the Swedish app-store, and they review it with comments such as “Best, so good discounts, flexible app!! Simple, flexible, good! Absolutely amazing”.
Mecenat has started a collaboration with the furniture and interior design chain Mio, which now offers student discounts on selected parts of its range. The student discount provides 25 percent lower price at duvets and pillows as well as free home delivery of selected beds.
We have asked the students about Christmas and the Christmas celebration and they seem well prepared that this year’s holiday will not be as it usually is. They are planning a small-scale celebration with the family and the majority will shop online for Christmas. A lot of them started last week by shopping bargain gifts during Black Week.
The number purchases with a student discount increased by 72 percent during this year’s Black Week, compared to the week before. This is basically the same increase we saw in 2019. This week makes a real difference for the students. The majority of them know what they are looking for, which means that the student group has saved millions of SEK on planned purchases during Black Week.
Corona restrictions have changed the way students use e-commerce. They both shop more and have greater width of purchases compared to before. These are two of the findings from our latest Mecenat Insights that we recently conducted to learn more about students’ changing behavior around e-commerce.
Mecenat is now launching a mobile app for its alumni group, which consists of more than 500,000 young professionals who have recently graduated. This will be a seamless transition from student discounts to alumni discounts where they will find all the discounts and offers available on Mecenat’s Alumni website.
The numbers have been pointing upwards for a long time now and Mecenat continues to break records. Unique visitors increased by 26 percent and mediated student discounts by almost 50 percent during the third quarter, both to levels that are all time high.
Today is the premiere for Mecenat Touchdown. Our traditional campus tour has changed format and become a digital parallel to the visits we usually make on campus. The tour starts with a live broadcast on Instagram and the activities on campus have been replaced with exciting offers and fun competitions on the web and in mobile.