Great engagement in Mecenat's competition with 22 000 contestants
This week Mecenat celebrated with a prize ceremony and announced the winners in the big competition, which was open for all students during the fall semester of 2018. Mecenat held the competition together with 20 cooperating partners – great companies and brands, which contributed with prizes and gift cards with a total value of more than 200 000 SEK for the winners. The competition aroused great interest and created a lot of positive interaction within the student target group, with a total of 22 000 contestants.
The purpose of the competition was to draw attention and remind students to take part of and use their student discounts, and to engage them in a fun and valuable context. We exposed all companies and communicated the competition in Mecenat's channels, such as mecenat.com, app, flyers, e-mails, push notifications, digital ads and social channels. The message was mainly straight forward: Log in this semester and join the competition in which you can win luxury prizes worth 200 000 SEK!
The two lucky winners are: Mikael 27 years old, studying enviromental engineering in Lund and Jenny from Gävle, who is 25 years old and studying to become a nurse. They got their prizes during festive forms, which we also shared in social media etc.
- At first I couldn't believe it was true that I was one of the winners! Now I will be able to get some luxury and buy things I need plus some gifts, says Mikael.
The other student Jenny says: - This will make my everyday life easier! Plus with the gift card from MAX hamburger restaurants, I will use some, to hand out food to the homeless. With the rest of the gifts, I will just treat myself! I have not had such luxury before.
Mecenat also thinks it is amazing that Jenny will make #payitforward -initiative, distribute food to homeless and bring to attention to kindness, people in need and the importance of sharing.
Mecenat is planning a new big competition starting in August 2019 and welcomes new and old partners to join!
Partners who participated 2018: ICA, Hotels, Max Hamburgers, Address service, Bokus, Halebop, Apollo, Stayhard, SJ travel, Crown student, Comviq, ASOS, Outnorth, Tallink / Silja Line, Bread and Boxers, Chiquelle, Smarteyes, Bodystore, Gymgrossisten, and C more.