Where do all the hungry students go?
Students who only eat noodles is an old myth, the price isn't the only factor that matters. We have found out a little more about how and where the students buy their food.
40 % of the students choose the grocery store that is closest to their home, this means that 60 % have other priorities when it comes to grocery shopping. Big assortment and cheaper prices are the biggest reasons not to choose the store that is closest to them. Other criterias such as high quality products and ecological also affect their decision. So the students make well-thought choices more often than not.
So how do they shop?
Most of the students, 60 %, do their shopping a few times a week. 30 % shop one time per week and only a few percent shop every day or spontaneously when they get hungry.
Right now, only 10 % buy their food online, however, this survey went out to students in all of Sweden and everyone might not have access to a service like that.
We were curious of what could make the students consider changing where they buy their food and 3 reasons were the most common:
-Good prices (preferably student offers)
-Bigger assortment (compared to their current grocery store)
Other common reasons that came up was ecological, high quality and bonus systems.