News

Swedish Students Saved 1,2 MSEK with Mecenat on Black Friday

Last week, the Mecenat students broke another Black Friday record of discount usage and savings.

On Black Friday – that one day – the students took advantage of tracked online student discounts 7853 times, via Mecenat’s mobile app or web site, to a total order value of 5,5 million SEK.

Turnover up 34% Compared to Last Year’s Black Friday

Compared to last year’s Black Friday (an all time high, at the time) the total tracked online sales increased by a stunning 34%. But more importantly, the students made savings of 1,2 millon SEK, by utilising the student discounts on already reduced prices.

Student Friendly Brands Reach Through the Noise

The message that student discounts apply on top of Black Friday campaigns was communicated successfully in Mecenat’s channels, in the midst of the Black Friday buzz. Students could be reached via paid search, social media, email and push notifications and participating brands increased their sales.

Increase in sales, compared to last Black Friday; some examples:

  • NA-KD 2650%

  • CDON Group 468%

  • Royaldesign 250%

  • Nelly.com 229%

  • iDeal of Sweden 142%

  • Junkyard 122%

  • Apple 110%

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About Mecenat

Mecenat is an international student discount service that can verify 130 million students worldwide. A Scandinavian technology company that develops offers, advocates for the student segment, raises awareness and loyalty. Delivering world class student discounts is about persistence, passion, knowledge, relevance and great technology. Something we continuously developed since 1998. Many of the strongest brands in the world use Mecenat as a business partner for their student discounts.

Contact us

Tomas Hansson, CIO
+46 738 177 200, 031 701 30 64
tomas.hansson@mecenat.com

Jonas Levin, CEO
+46 706 89 19 01
jonas.levin@mecenat.com