Huge impact when the discount rate increased
The "30 % discount for 3 days"-campaign was a success and was welcomed with great enthusiasm from the student community. It showed pronouncedly that a high discount rate promotes both click trough and conversion.
The traffic to several partner pages increased by over 1000 % and for a handful with as much as 16600 % compared to previous week. All of the contributing partners got really impressive results, but Glitter, Stayhard, Frank Dandy and Happy Socks performed outstanding.
“The students have obviously appreciated a multifaceted offer with great discounts. That’s nothing new under the sun, but this time we got extremely clear results. Many thanks to all of our partners who gave our students such a good deal!” Marketing Manager Paula Eklund says.
Additional traffic to the Mecenat blog
The article on summer fashion trends that complimented the campaign, also drove a lot of traffic – the blog increased by 1211 % and the content became the most read article since The Mecenat blog was published.