Mecenats mobile student apartment was a success
For the fifth year in a row, Mecenat went out on a five week tour and did 22 stops at universities in all of Sweden. Out trailer transformed in to a 70 square meter student apartment where the students could experience Mecenat and slected partners in a lifestyle reflecting enviroment.
Together with participating partners, Mecenat has delivered an event for the students in a relevant enviroment that creates a clear connection between the everyday student life and the use of student discounts. Room by room has been filled with our partners products and activities to display the width of student discounts. In the kitchen, ICA handed out grocery bags, HP created a lounge with products and the oppertonity to test Virtual reality, Asos filled the wardrobes with clothes, Adlibris decorated the study corner and on the outside you could get a coffee and popcorn courtesy of Whirlpool. These and other partners has contributed to a unique and great day for the students in Sweden.
During the tour Mecenat have:
Had a direct contact with 65 000 students
Served 13 000 cups of coffee, most of them with milk
Handed out 10 000 goodie-bags
Exposed the tour to more than 200 000 students
This years tour has created a great involvement and dedication from both students and our partners, the concept created a great platform for our partners to meet the students in a relevant way. Mecenat has a close collaboration with the student unions and schools and this cooperation has been a contributing factor of the high number of visitors.
Thank you to all the 65 000 students who visited the tour and to all our participating partners: Comviq, HP, ICA, Adressändring, Asos, Adlibris, Hotels.com, Eco-Tools, Unionen, Trademax, Haga Hem, Skånemejerier, Chaqwa, DN, Masterpass, Hertz and Whirlpool.