Mecenat keeps the student group during Black Friday
Black Friday and the weekend following was a real party at Mecenat.com, when the student discounts managed to reach the target group through all the noise that comes with this weekend. During Black Friday, we increased our orders with 82% compared with Black Friday last year.
During Black Friday and associated weekend, the students have done 3 orders every minute during 3 whole days. This gives us a total number of almost 12 000 orders. Zalando who has had the most traffic during the weekend, has also had the highest number of orders.
This is what the traffic looked like during Black Friday:
Compared to Black Friday 2015 (Traffic increase):
• Increase of visitors on mecenat.com: 33%
• Increase of partner interactions (clickouts/displayed discount codes): 11%
• Order increase: 82%
Top five partners with most traffic (Increase compared to BF 2015):
1 Zalando (196%)
2 Gymgrossisten (176%)
3 Boozt.com (453%)
4 RUM21 (21%)
5 Footway (NY)
This year's Black Friday broke all records. The high increase in both traffic and orders show us that the students see Mecenat as a strong and reliable source, even during campaigns such as Black Friday with a lot of competition.