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Easy discounts make for happy students

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Students love discounts that are easy and distinct. They want to be able to see how much they save on a purchase in a simple way and the less terms or limitations that are connected to the discount, the better.

Those who have used a student discount via Mecenat will shortly after their purchase have the opportunity to give feedback on their experience. This work has given us the conclusion that the student discounts need to be good, distinct and unique offers that are easy to use.

Our follow ups show us that these discounts makes the students the happiest. Most important is that the discount is the same for the entire product line and that it’s valid all year around. Another plus is if it’s easy to make out how much the actual savings will be. We find that the students are most satisfied with the catagories Sport & training and Home & leisure which have an average grade of 9 out of ten.  

Except for this automated way to gather feedback from the students, we also use our own tool for surveys towards the student group. In these surveys, we can find out everything from how a campaign was received, brand knowledge or online behaviour. We share our knowledge with our partners so they can optimize their offers.

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About Mecenat

Mecenat is an international student discount service that can verify 130 million students worldwide. A Scandinavian technology company that develops offers, advocates for the student segment, raises awareness and loyalty. Delivering world class student discounts is about persistence, passion, knowledge, relevance and great technology. Something we continuously developed since 1998. Many of the strongest brands in the world use Mecenat as a business partner for their student discounts.

Contact us

Tomas Hansson, CIO
+46 738 177 200, 031 701 30 64
tomas.hansson@mecenat.com

Jonas Levin, CEO
+46 706 89 19 01
jonas.levin@mecenat.com